Bridgetown, Barbados, February 1, 2024 – CIBC FirstCaribbean has unveiled its rebranded regional
bank, CIBC Caribbean, promising it is not just a “cosmetic change but a strategic move to position
ourselves as a modern, forward-thinking institution.”
Speaking during the evening ceremony at the bank’s Barbados-based head office, Chief Executive
Officer Mark St. Hill said the decision to rebrand “reflects our dedication to adapt and evolve with the
needs of our clients and the dynamic landscape of the financial industry. In an era of rapid technological
advancements and changing customer expectations, rebranding is not just a cosmetic change but a
strategic move to position ourselves as a modern, forward-thinking institution”.
St. Hill told the audience, which included Barbados Prime Minister and Minister of Finance Mia Amor
Mottley, CIBC President and Chief Executive Officer, Victor Dodig, members of the diplomatic corps and
scores of excited bank staff, that the bank is on the cusp of “a new era of growth, innovation, and service
excellence through our rebranding initiative”.
“Our new brand identity is a testament to our heritage, symbolizing the values that have been the
cornerstone of our success for the past 100 years. At the same time, it embraces a fresh, contemporary
look that signifies our readiness to embrace the future. We want our clients to feel a renewed sense of
confidence in our ability to meet their financial needs, coupled with the assurance that we remain rooted
in the principles that have guided us since our inception,” St. Hill said.
Barbados’ Prime Minister Mia Amor Mottley, the featured speaker at the event, thanked CIBC’s President
and Chief Executive Officer Victor Dodig for “having the confidence in this country to recommit in this way
[for us] to be a serious part of the global brand of CIBC. It was so easy for you to choose anywhere else,
but you chose Barbados, and you chose to recommit after some difficult years and that has not escaped
us as government or a country. I’m sure it has not escaped your employees as well.”
“I believe that your commitment to the country was reflected not just this year with the rebranding but
when your bank took the decision to come back into the domestic market and to purchase $100 million in
BOSS bonds…that was a huge step of confidence,” Prime Minister Mottley said. She also praised the
bank for thinking “outside the box” and being “innovative” as lead arranger and lender for the Barbados
Blue Bond.
She thanked the bank’s employees as well noting that it was clear “there is an abundance of talent and
genius and that this bank has tapped into it”.
The Prime Minister along with executives and staff members also placed items representing the bank’s
milestones over the years as well as a letter from the youngest member of staff, into a time capsule to be
opened in 50 years.
In Antigua rebranding was also undertaken at the Head Office on Old Parham Road on 31 st January,
2024 and customers were greeted with CIBC branded cupcakes.
Country Head Ladesa James-Williams stressed that the bank was here to stay.
“We are delighted and excited to announce that we have rebranded to CIBC. The decision to change
brands is the signal to our clients, employees and the wider market that we are here and here to stay. We
are thrilled to usher in a new era of growth, innovation and service excellence through adopting the CIBC
brand.”
She continued, “We have lots in store for our clients, employees and the community and look forward to
serving you. You will start to see signs change then our new ABMs will be deployed and there will be
other goodies.”
PHOTO # 1: Prime Minister of Barbados Mia Amor Mottley joined Chair of CIBC Caribbean’s Board Brian
McDonough (left), President and CEO of CIBC Canada, Victor Dodig (second left), CEO of CIBC
Caribbean Mark St. Hill (second right) and Harry Culham, Senior Executive VP and Group Head, Capital
Markets for the unveiling of the new logo.
PHOTO # 2. Cadets from the Barbados Cadet Corps during the flag raising ceremony at the bank’s Head
Office in Barbados, featuring all the CIBC territories in the Caribbean.
Photo # 3. Staff in Antigua following the unveiling of the CIBC sign outside the branch on Old Parham
Road.
PHOTO # 4. Country Head and staff, ready to present CIBC cupcakes to customers.
About CIBC Caribbean
CIBC Caribbean is a relationship bank offering a full range of market leading financial services through
our Corporate and Investment Banking, Personal and Business Banking and Wealth Management
segments. We are located in twelve (12) countries around the Caribbean, providing the banking services
through approximately 2,700 employees in 45 branches and offices. We are one of the largest regionally
listed financial services institutions in the English and Dutch speaking Caribbean, with US$13 billion in
assets and market capitalization of US$1 billion. We also have a representative office in Hong Kong that
provides business development and relationship management for our fund administration. The face of
banking is changing throughout the world and CIBC Caribbean intends to lead these changes with the
expertise, integrity and knowledge gained from banking in the Caribbean since 1836.
CIBC Caribbean is a member of the CIBC Group. CIBC is a leading Canadian-based global financial
institution with 11 million personal banking and business clients. Through our three major business units –
Retail and Business Banking, Wealth Management and Capital Markets – CIBC offers a full range of
products and services through its comprehensive electronic banking network, branches and offices
across Canada with offices in the United States and around the world.
For more information about CIBC FirstCaribbean, visit www.cibcfcib.com , Facebook, Twitter , LinkedIn,
Instagram or YouTube.
Media contact:
Debra King, Director of Corporate Communications, CIBC Caribbean, Barbados Head Office Telephone:
246 367 2248; Fax: 246 421 7148 and Email: debra.king@cibcfcib.com
Ladesa James-Williams |Director, Retail Sales OECS and Country Head Antigua |CIBC FirstCaribbean|
PO Box 28 |Old Parham Rd. Antigua|T: 268 484 5126|M: 268 764 5126| Fax: 268 480 5140 |
ladesa.james@cibcfcib.com
