The Antigua and Barbuda Tourism Authority has launched a new online Specialist
training program, as well as a Rewards & Incentive program for travel
advisors. This is aimed at strengthening the country’s profile among travel
advisors and other travel consultants in the industry.
It comes as all indications are that Antigua and Barbuda is set for another record-
breaking year in tourism, with an influx of travelers who are falling in love with
the Caribbean destination. The twin-island destination has become more popular
with its increased airlift and visitor arrivals, along with countless new excursions,
restaurants, events, and activities.
The new global online course provides benefits and rewards for both advisors and
their clients. Graduates will see an increase in their bookings and be eligible to
participate in various reward opportunities with the Antigua and Barbuda Tourism
Authority (ABTA). The Specialist program offers a comprehensive curriculum that
covers a wide range of topics and unique selling points of the destination, ensuring
that participating advisors gain a deeper understanding of everything that Antigua
and Barbuda has to offer visitors from the ultra-luxury to cost-friendly experiences
for couples, families, solo travelers, and groups. The program is designed to be
flexible, allowing advisors to complete the program at their own pace while
accommodating their busy schedules.
Antigua and Barbuda’s Minister of Tourism, Charles Fernandez said, “The
program represents Antigua and Barbuda’s commitment to supporting travel
professionals around the world by providing them with the tools, knowledge, and
resources needed to thrive in an increasingly competitive market.”
The Antigua and Barbuda Specialist program caters to a global travel advisor
audience in five different languages: English, Spanish, French, Italian, and
German.
Upon successful completion of the program, graduates will receive a prestigious
Specialist certification, highlighting their commitment to excellence and dedication
to providing exceptional service, as well as access to resources such as a “Do It
Yourself- DIY” marketing kit, promotional materials, and exclusive perks to
further enhance their visibility and attract new clients. Additionally, Antigua and
Barbuda Specialists will gain access to a redefined and exciting Rewards and
Incentive program.
The Rewards and Incentive program was designed with the support and expertise
of taCONNECT, and their database of 100,000+ travel advisors incentivizes them
for booking the destination with perks such as bonus commissions, gift cards,
branded merchandise for them or their clients, as well as Familiarization (FAM)
Trip opportunities to the destination, among other exciting options.
