Tourism Authority Launches Summer Campaign


Friday 22nd March, 2019-The Antigua and Barbuda Tourism Authority has unveiled its new global summer campaign, #WhatCoolLooksLike, which is expected to convey the trendiness of the destination and its appeal as the ideal summer vacation spot for visitors looking for enjoyable experiences.

The campaign draws on what makes the country special and seeks to depict in a creative and engaging way the “coolness” of the destination.

The multi-faceted summer campaign includes a combination of traditional and digital media and will utilize a variety of tactical trade and consumer activations to ensure the success of the initiative.

The #WhatCoolLooksLike Summer Campaign offers consumers major savings on their vacation to Antigua and Barbuda for travel during the periods April – October, 2019.  The savings will be available at participating tour operators, airlines and hotels.

Tourism officials and stakeholders gathered at Tradewinds Hotel on Thursday for the launch of the campaign.

Lorraine Headley-Raeburn is Chairman of the Antigua and Barbuda Tourism Authority.

CEO of the Tourism Authority Colin James is optimistic the campaign will be successful in boosting the country’s tourism product.

A key element of the campaign is the #WhatCoolLooksLlike Ambassador Program, which comprises a carefully curated selection of local influencers who the Authority believes encompass what “cool” looks like. These Ambassadors have been commissioned to utilize their social media presence and their country, Antigua and Barbuda as their backdrop during the six-month run of the campaign, to share the wealth of awe-inspiring experiences provided in the twin-island state.


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