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Jay-Z’s Roc Nation agency partner with Leeds United

Premier League newcomers Leeds United have marked their long awaited return to the top flight by signing a new partnership with Jay-Z’s Roc Nation agency. In doing so they join the likes of global music superstars Rihanna, Alicia Keys and DJ Khaled on its roster, as well known footballers Kevin de Bruyne and Marcus Rashford. 

The partnership unveiled on Saturday in the form of a mural depicting homegrown Leeds and England midfielder Kalvin Phillips, alongside club legends Lucas Radebe and Albert Johanneson in Leeds city center. 

Roc Nation, a leading music and sports agency aims to “support the growth of the Leeds United brand in key markets of the USA and Asia”. 

“It’s partnership that shows where Leeds United are now and the ambition of the club will continue to grow,” said the club’s sporting director, Victor Orta.

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