The Antigua and Barbuda Tourism Authority (ABTA) has unveiled an ambitious
plan to promote tourism in the United States. The ABTA has embarked on a
comprehensive promotional tour to engage with travel professionals in more than
30 cities nationwide.
The primary goal of this extensive tour is to provide updates on the latest
developments and activities in Antigua and Barbuda's tourism sector to boost
tourist arrivals. Dean Fenton, the ABTA Director for the USA, leads this
promotional effort.
The United States tourism team is leaving no stone unturned, hosting engaging
road shows designed to ignite the enthusiasm of travel agents. They aim to drive
sales to new heights for the upcoming 2023-2024 tourism season in Antigua and
Barbuda. This sales campaign spans multiple cities, where the team shares fresh
and captivating insights about the irresistible charm of Antigua and Barbuda and
their award-winning tourism offerings.
Last week, the ABTA USA team, led by Norrell Joseph, the USA Sales and
Marketing Manager, conducted informative sessions for travel agents in Boston,
Hartford, New York City, and Long Island, New York. Over the next several
months, they will traverse the United States, organizing 38 training events. These
events will occur in various states, including New Jersey, Pennsylvania, Maryland,
Washington, D.C., California, Colorado, Illinois, Ohio, Minnesota, North Carolina,
Georgia, Florida, and Texas. The goal is to equip travel agents with the knowledge
and tools to promote Antigua and Barbuda effectively.
Notably, the Antigua and Barbuda team is joined by partners representing key
properties, airlines, cruise lines, tour operators, and other regional travel suppliers.
This collaborative effort ensures that travel agents leave these events fully
informed and well-prepared to highlight the destination’s most compelling features.
To further energize the travel agents, the team successfully enticed some of the
country’s top-performing agents, who were already familiar with the destination, to
attend the roadshows. Local hotels and resorts have also seized the opportunity
provided by the ABTA to participate in these events. For them, it’s an ideal
platform to present new attractions and build and strengthen relationships with
individuals contributing to the growth of the tourism industry in Antigua and
Barbuda.
