Wednesday 05th July 2023 – St. John’s, Antigua…………….
As the excitement continues to build for Antigua’s Carnival, ‘The Caribbean’s Greatest
Summer Festival’, the Ministry of Education, Sports & Creative Industries, in conjunction
with the Antigua and Barbuda Festivals Commission (ABFC), is excited to launch its Social
Media takeover campaign, #CarnivalIsCalling, for the 2023 Carnival season.
The #CarnivalIsCalling campaign is the clarion call for all Carnival aficionados,
stakeholders, practitioners, participants and enthusiasts to fully immerse themselves in
the activities leading up to and during Antigua’s Carnival.
#CarnivalIsCalling asks you to answer the call for Mas, Music and Creativity Antigua
Carnival 2023.
Carnival lovers are encouraged to use the campaign hashtag across social media,
highlighting their preparations for the summer festival, whether it ranges from – practising
stilt-walking, singing the latest soca song, attending the calypso tent, choosing their
favourite costume, supporting their pageant contestant, attending the pre-carnival fetes,
showcasing their dance moves, or their favourite costumes.
The #CarnivalIsCalling campaign will be supported by popular entertainers whom the
Ministry has called upon to spread the Carnival excitement and spirit throughout their
networks. The entertainers include.
Island Prince – @islandprince268
Billy King Warrior – @kingwarrior
Mario Benjamin – @fetetracker
The carnival influencers will be sharing with their audiences how they are answering the
carnival call while incorporating Antigua Carnival messaging into their respective posts.
Steven IBIS Freeland, Influencer, excited to exercise his role as the newly appointed
influencer, took to the Streets of St. John’s in a Carnival costume to call out persons to
answer the call to Carnival. Freeland was also seen on social media showcasing his stilt-
walking skills amongst cultural performers.
For more information on the Antigua Carnival, @antiguafestivalsofficial
