Rap mogul, Jay-Z, and tennis superstar, Novak Djokovic, have reportedly invested in a new fitness start-up.
The world number one player, who has a $220 million fortune, and the rapper, who is worth $1billion, are said to be investing in CLMBR, a rival to the fitness platform Peleton, which Jay-Z’s wife Beyonce recently partnered with.
According to TMZ, CLMBR is about to launch vertical climbing machines in partnership with Jay-Z’s longtime fitness consultant, Marco Borges, and Youtube co-founder Chad Hurley.
CLMBR replicates virtual climbing and features world-first machines with touchscreen displays, and classes with instructors.
Jay-Z has proved to be a savvy businessman. His previous investments include a $70 million stake in Uber, a $100 million stake in streaming service Tidal and stakes in Armand de Brignac champagne and D’Usse cognac, valued at $140 million.
The reported investment with Djokovic comes as his wife Beyonce joined forces with fitness platform Peloton to create a series of themed workouts for students during homecoming season.