Friday 14th September, 2018-Antigua and Barbuda has won a Travel Weekly Silver Magellan Award.
The Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.
The prestigious award was presented to the Antigua and Barbuda Tourism Authority for its #AntiguaBarbudaRomance destination marketing campaign launched during the country’s Romance Month in June.
CEO of the Antigua and Barbuda Tourism Authority, Colin C. James said “We are truly honoured to have received this recognition from industry experts. For 2018, our focus was on amplifying our brand’s romance messaging and increasing our engagement amongst women and couples.”
The campaign created by the Antigua and Barbuda Tourism Authority’s US Office, was focused solely on digital and strategic partnerships. Social media was crucial to the campaign, and in partnership with South Point, Sugar Ridge, The Catamaran Hotel, and Villas at Sunset Lane, the Tourism Authority offered consumers the chance to win stays and a free wedding in Antigua and Barbuda during online promotions on Instagram, Facebook and Twitter.
PR and Communications Manager for the Antigua and Barbuda Tourism Authority’s US Office Shermain Jeremy said “Continued influencer partnerships are a key take-away from this campaign. Through strategic influencer partnerships, we can leverage our unique experiences to influencers who fit our brand style and image in order to drive further engagement, expand our reach and increase brand awareness.”